Read e-book online Advertising and Society: An Introduction PDF

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the influence of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of ads and its effect on society.

  • Expanded with 5 new chapters masking the influence of rising applied sciences, together with the evolution of Direct to client (DTC) pharmaceutical advertisements; product placement in quite a few media; and the transforming into intrusiveness of web marketing
  • Explores a vast variety of issues together with alcohol, tobacco, and intercourse in ads; the professionals and cons of unfavourable political advertisements; advergrames; and using stereotypes
  • Examines the influence of advertisements via its targeted ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends enormous readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject background and key concerns, besides student-friendly gains reminiscent of rules for papers and questions for discussion

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Additional resources for Advertising and Society: An Introduction

Example text

Johnson, S. (2005). Everything bad is good for you: How today’s popular culture is actually making us smarter. New York: Riverhead Books. Levitt, T. (1986). The marketing imagination, expanded edn. New York: Free Press. Maclean, M. (2002). When corn is king. Christian Science Monitor (Oct. 31). Myers, D. G. (2005). Social psychology, 8th edn. New York: McGraw-Hill. Counterargument Children need more protection from advertising! Dan Panici University of Southern Maine, USA The government has an independent interest in the well-being of its youth.

First, the prices of convenience goods are so low to begin with that the risk in buying the wrong product is minimal. As a result, consumers don’t invest much time in researching convenience products, and advertising is the primary source of information about product choices. Thus, advertising The Economic Impact of Advertising 15 materially affects consumers’ purchase decisions. Second, advertising may make some brands of convenience goods so well known that retailers are almost forced to stock them (Steiner 1973).

But for kids no less than for their parents, consumer control and empowerment is the future of the marketplace. The popular culture to which children are exposed nowadays is teaching them new skills and perhaps making them smarter at the same time. Science writer Steven Johnson (2005), a Distinguished Writer in Residence at New York University, contends that contemporary popular culture is far from the mindnumbing wasteland it is often made out to be. Johnson marshals research and personal experience to argue that video games, primetime TV shows, the Internet, and movies are teaching kids new ways of thinking and of processing information that have made today’s children measurably smarter than yesterday’s children.

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Advertising and Society: An Introduction by Carol J. Pardun


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