New PDF release: Advertising and Marketing (Ferguson's Careers in Focus)

By David Strelecky

ISBN-10: 0816072957

ISBN-13: 9780816072958

ISBN-10: 1438117167

ISBN-13: 9781438117164

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Other useful courses that you should take in high school include business, computing, cultural studies, English, psychology, social science, and technical drawing. Postsecondary Training According to the American Institute of Graphic Arts, nine out of 10 artists have a college degree. Among them, six out of 10 have majored in graphic design, and two out of 10 have majored in fine arts. In addition, almost two out of 10 have a master’s degree. Along with general two- and four-year colleges and universities, a number of professional art schools offer two-, three-, or four-year programs with such classes as figure drawing, graphic design, and painting, as well as classes in art history, business administration, communications, foreign languages, and writing.

Math courses are also important. Most of the elements of sizing an image involve calculating percentage reduction or enlargement of the original picture. This must be done with a great degree of accuracy if the overall design is going to work. For example, type size may have to be figured within a thirty-second of an inch for a print project. Errors can be extremely costly and may make the project look sloppy. Other useful courses that you should take in high school include business, computing, cultural studies, English, psychology, social science, and technical drawing.

Although research workers often recommend which media to use for an advertising campaign, media planners are the specialists who determine which print or broadcast media will be the most effective. Ultimately, they are responsible for choosing the combination of media that will reach the greatest number of potential buyers for the least amount of money, based on their clients’ advertising strategies. Accordingly, planners must be familiar with the markets that each medium reaches, as well as the advantages and disadvantages of advertising in each.

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Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky


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