Esther Thorson, Margaret Duffy's Advertising Age: The Principles of Advertising and Marketing PDF

By Esther Thorson, Margaret Duffy

ISBN-10: 1111528756

ISBN-13: 9781111528751

Drawn to studying concerning the tough, interesting, and the societal vital fields of advertising verbal exchange? This publication catapults you into that international. you will examine what it really is prefer to paintings in those fields and approximately the entire instruments on hand to you as a certified persuader in modern media surroundings.

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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 24 CHAPTER 3 • Important Times in Advertising History How did these campaigns break the rules? In those days, car companies made big cars and touted their size, performance and speed. Everyone “just knew” that nobody wanted tiny cars with few options or luxuries.

Article_id=141032). Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 22 CHAPTER 3 • Important Times in Advertising History Most experts agree that advertising continues to be an essential tool when introducing new products, and all of the examples in this article reveal how powerful advertising can be.

But in the future, profanity, sex, and violence may become much more common in network fare. article_id=144159). Irate parents and offended consumers have boycotted brands, but this article suggests that advertisers are now more interested in associating themselves with a large audience than worrying about angering a small group of consumers. Swearing During Family Hour? Who Gives a $#*! CBS Has Little Concern About How Its Hottest New Sitcom Will Be Received, Despite Airing on Early Side Actor and pitchman William Shatner can take a joke—and he can make a lot of money out of it, too.

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Advertising Age: The Principles of Advertising and Marketing Communication at Work by Esther Thorson, Margaret Duffy


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