Read e-book online Advertising Age - 11 April 2011 PDF

By Abbey Klaassen (Editor)

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Maibach;M. Basil and K. Kurz (1991), "Negative and positive television messages: effects of message type and context on attention and memory" in: American Behavioral Scientist, Vol. 34, No. 6, 679-694. T. and B. Cooil (1994), "Reliability Measures for Qualitative Data: Theory and Implications" in: Journal of Marketing Research, Vol. 31, No. 1, 1-14. ;K. Witte;K. -Y. P. Hubbell and L. Murray-Johnson (2001), "Addressing Cultural Orientations in Fear Appeals: Promoting AIDS-Protective Behaviors among Mexican Immigrant and African American Adolescents and American and Taiwanese College Students" in: Journal of Health Communication: International Perspectives, Vol.

442-55. A. E. 1985, “Low Involvement Strategies for Processing Advertisements”, Journal of Advertising, Vol. 14, No. 2,pp. 4-12. A. &Sias, T. 2009, “Message Framing and Color Priming: How Subtle Threat Cues Affect Persuasion”, Journal of Experimental Social Psychology, Vol. 45, No. 4,pp. 999-1002. N. 1933, “An experiment with colored and uncolored advertisements”, Journal of Applied Psychology, Vol. 17, No. 1,pp. 49-54. Goode, A. 2007, “The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders”, International Journal Of Market Research, Vol.

Ling (2006), "Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to acess tobacco advertising" in: Tobacco Control, Vol. 15, No. 3, 254-261. R. (1994), "Social Marketing: Its Definition and Domain" in: Journal of Public Policy & Marketing, Vol. 13, No. 1, 108-114. R. (2003), "The Life Trajectory of Social Marketing Some Implications" in: Marketing Theory, Vol. 3, No. 3, 293-303. M. (2006), "Are You Selling the Right Colour? A Cross-cultural Review of Colour as a Marketing Cue" in: Journal of Marketing Communications, Vol.

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Advertising Age - 11 April 2011 by Abbey Klaassen (Editor)


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