New PDF release: Advances in Advertising Research (Vol. V): Extending the

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

ISBN-10: 3658081317

ISBN-13: 9783658081317

ISBN-10: 3658081325

ISBN-13: 9783658081324

Advances in advertisements study are released by way of the ecu ads Academy (EAA). This quantity is a compilation of analysis offered on the twelfth overseas convention in advertisements (ICORIA) which used to be held in Zagreb (Croatia) in June 2013. The convention amassed one zero five top researchers from 23 nations less than the convention subject “To Boldly Go... Extending the limits of Advertising”. The ebook presents overseas state of the art examine with 23 articles via popular students from the global ICORIA network.

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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki


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