By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!
A few years again, advertising and marketing super-guru Tom Feltenstein in rewrote the booklet on high-impact advertising that works. Fast-forward to this day and new applied sciences, extra subtle consumers/competitors, and an entire new media panorama have replaced all of the principles. In reaction, Feltenstein has upped his video game, and in , he supplies much more sure-fire advertising and marketing concepts and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case reviews of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this booklet can provide suggestions and methods on a number of scorching topics:
- Planning the Battle--and selecting the best strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No topic what your finances is, you can actually salary state-of-the-art advertising and marketing and promotional campaigns that get the be aware out approximately your small business, cement the loyalty of your current customers--and win extra new clients than you could handle.
Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Extra info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Be creative and look inside your four walls to see who your internal customers are, what categories they naturally fall into, and how they can be surveyed. Must-Do Business Tactics ✹ 23 What you do with the results of this survey is study your business to see the big picture and a lot of smaller pictures that make it up. Look for opportunities to correct problems and build on advantages. Listen with an open mind. com, for more details on the survey. 14. Customer Attitude Check As well as taking an employee survey, you should be regularly taking the temperature of your customers with a customer attitude profile survey.
Even a slogan is a promotional tactic if it’s memorable. Once again, check out your competition and see what others are doing, and consider hiring a copywriter to give you some ideas. 9. The Whole Package Your business is just like a box of Valentine’s chocolates. What you’re selling, in most cases, is a commodity—like chocolate and sugar. But it comes in a heart-shaped box covered in shiny red paper, wrapped with a bow, and lined inside with tissue, and the intricately shaped candies are neatly arranged in their own cubbyholes in fluted wax paper cups, all in a shiny gold plastic tray.
60. Ready, Set, to Go Most food businesses should have take-out service, and nearly all businesses that sell consumer goods of any kind should offer call-in service that allows orders to be phoned in for pickup. Use the same menu or price list that you do for delivery. Provide a coupon with every order—for example, offer a free beverage with each $5 worth of carryout food. Use the same methods mentioned in tactic #59 to promote the new take-out service. 61. Easy Does It Whatever you do, make, or sell, be sure that it’s easy for your customers to buy it.
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein