New PDF release: 2011: Trendspotting for the Next Decade

By Richard Laermer

ISBN-10: 0071497277

ISBN-13: 9780071497275

ISBN-10: 0071641475

ISBN-13: 9780071641470

A greater time in your company starts off within the subsequent decade. Are you prepared? during this speedy and livid time computing device of a e-book, Richard Laermer indicates you the way to use-and on occasion abuse-the traits of the subsequent decade (or ) that actually topic. As an writer with a useful crystal ball, a veteran advertising innovator, and media grasp, Laermer foresees a superb future-if you begin making plans for it this present day. occasionally you notice a enterprise evolve and imagine, “I want i might considered that.” together with his trademark razor-sharp variety, Laermer unearths the main useful forecasting secrets and techniques trendspotters. Divided into 9 different types, with greater than seventy two “short-short” chapters and dozens of outrageous sidebars, this eye-catching publication exhibits you the how you can: learn the indicators effect the traits embody new and reject stodgy expect swap Ask specialists the appropriate questions hunt down visionaries and snub fakers Separate the developments from fads Use technology-for every little thing benefit from being prior to the contest! 2011: Trendspotting for the following Decade is jam-packed with eye-popping predictions (and realities) on how you are going to reside, paintings, play, purchase, promote, speak, textual content, giggle, and extra. you will find how miniscule consciousness spans increases a necessity for to paintings if you are to clean off mediocrity...and why modern-day verbal exchange units turns into out of date. With 2011you'll the best way to perform switch rather than trailing it. Laermer calls tendencies as he sees 'em-from what is lifeless to what is sensational to what is novel and what is subsequent. in case you are trying to find miraculous observations, stunning records, elegant insights, and healthy foodstuff for thought--read this ebook. simply because this can be your 2011.

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Additional info for 2011: Trendspotting for the Next Decade

Sample text

We’ll share our newfound easy knowledge with everyone, who will share it with their “everyone”! I think easiness will become a thing of the future. In the United States, Ikea, which produces hard-to-pronounce furniture that is cheap and a little reliable, has always had a problem: it’s impossible to put the pieces together. Recently, Ikea took a step in the right direction. Rather than reprint a thousand Swedish-style manuals for the manual-averse, the company simply hired handymen in many corners of the United States and offered to have them come to your place, at a reduced rate, to make sure your furniture isn’t missing any sides.

I end on that note. Yes, there will be a quiz. com/ boltfromblue. In that I will ask questions about what affected you, and you will answer them, and the winners will receive prizes. They won’t be big. The Caboodle: Advanced Trendspotting 37 The Decade Is Starting Anew— and Maybe the World Is Too Paraphrasing Sondheim, What Else TREND: It’s the New Decade, and it’s a moment made especially for you—take advantage and enjoy every bit of it! M aybe it’s because our current decade dawned with our dot-com bubble busted, that disputed election, and an unfathomable attack on American soil.

Click here for terms of use. 22 2011: TRENDSPOTTING FOR THE NEXT DECADE Dive into Trends . . and Believe in Them TREND: Everything is useful when you wish it to be. F ool me once, shame on you. Fool me twice, shame on me. Fool me three times—you have a trend that’s about to take off. A trend is something that is just beginning to happen—the way ads are becoming smaller by the second; the use of tiny devices that are almost ear-sized for us to check who wants to reach us; the tendency for movies to be built around consumer products like Ben Stiller’s haircut or a particular type of Mercedes (crap slogans, wicked cars)—and that is happening in a significant enough way to portend real and widespread change.

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2011: Trendspotting for the Next Decade by Richard Laermer

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