By Sofie Bitter, Sonja Grabner-Kräuter (auth.), Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)
Advances in advertisements study are released through the eu advertisements Academy (EAA). This quantity is a compilation of analysis offered on the eleventh overseas convention in ads (ICORIA) which was once held in Stockholm (Sweden) in June 2012. The convention collected one hundred fifty major researchers from 22 international locations below the convention subject matter “The altering roles of advertising”. The ebook presents foreign cutting-edge examine with 30 articles by way of popular students from the global ICORIA network.